I saw this post from Brigitte Lyons and thought it has some great ideas to consider since it is hard to market when you are swamped with actual work. That is the dilemma for us! To keep work coming, we need to continually be marketing!
Do you continue to publicize your small biz if you are at capacity with client load now?
The reason I love this question so very much is that it lets me talk about my favorite topic: planning.
If you ever find yourself in Holli’s enviable position, ask yourself a few questions:
- Is there something I can offer people, even if it’s not 1-on-1 time with me?
- Do I anticipate having any openings within the next 6 months?
- Do I want to fill an opening right away?
If you’ve answered yes to any of these questions, don’t put your marketing on hold. Instead, focus your energies on long-term activities.
Let’s say you’re super busy and can only spare 5 hours a week for marketing. That’s okay. You can get a lot done in those five hours. Such as….
- Develop tip lists that are ready to send to industry publications as soon as you have a lull in business.
- Collect the names and contact information for reporters that could cover you in the future.
- Develop a client or industry survey.
- Start a mailing list.
- And a waiting list.
- Develop a 1 hour training that you could later pitch to local organizations.
- Make a list of bloggers you’d like to write guest posts for later in the year, and open up a dialog.
- Outline a webinar.
- Write a manifesto.
- Create an ebook.
How you prioritize the activities is incredibly personal. Maybe you already have an ebook but never led a webinar. Or your focus is on landing as much media as possible in the next year. Pick and choose the actions that are appropriate to you and build them into your 2012 planning. Once you get started, you’ll have a gorgeous marketing plan in no time.
If you found this helpful, her website is http://www.brigittelyons.com/.